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Four Common Mistakes in Casting Vision

Vision and mission statements are standard fare in management and leadership. Every book on organizational development underscores their importance.

As a c-suite leadership coach and business consultant, I've advised scores of executives as they drafted or revised their corporate vision statement. I've also been able to observe dozens of companies, large and small, as they worked to implement their vision.

From those experiences, I've noticed a pattern of recurring mistakes which I see companies of every size mistake with regard to designing and deploying their vision. In this podcast I look at four mistakes that are particularly common.